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Otome (Japanese for Maiden and also called Otome Kei) is a Japanse fashion style that focuses on looking girly and maidenly. The style was popularized in the 70's and has much overlap with Lolita and is one of the styles in which Lolita has its roots. Many Otome brands release dresses that can double as Lolita dresses, and many Otome coordinates are often mistaken for Casual Lolita, due to their similar aesthetic with less emphasis on accessories and extreme amounts of details.